facebook pixel
Is a Postcard or Direct Mail Piece Right for You

Is a Postcard or Direct Mail Piece Right for You

Before Facebook came on the scene, direct mail was the way to connect your church and community.

But as digital communications have grown, there has been a shift in the marketing landscape.

More and more churches are abandoning print, and church communicators are decrying the practice of mailing postcards and flyers.

I have to admit I’ve been hesitant to jump ship. Having worked in a large church where print was king, I’ve seen the power of a well done direct mail campaign.

But is it time to abandon it?

Until the past couple weeks I’ve been leaning that way. And then I had a couple interactions with churches who are sticking with it and seeing success.

The conversations have caused me to look again at what makes a direct mail campaign work, and how to maximize the effectiveness and reduce costs for a church.

Here is this weeks Facebook Live on…

Summer Promotions: Is Direct Mail Right For You?

 

 

if direct mail is right for your church? If it is, here are

5 Steps to Effective Church Direct Mail Campaigns

  1. Know your Goals
  2. Know your Audience
  3. Design a mailer that supports those goals
  4. Deliver the mailer at the lowest cost possible
  5. Ask questions and track results

 

Case Study

Kenny Jahng has a great case study about a church plant using mailers as part of their launch.

Check out his interview here: butler.church interviewing Peter Gowesky, pastor of Hope City Church in Sarasota, Florida.

4 Ways for Non-Designers to Create Easter Graphics | Easter QuickWin #3

4 Ways for Non-Designers to Create Easter Graphics | Easter QuickWin #3

Ever stare at a blank screen, wondering where to start?

The to-do list mocking softly, as you struggle to get the project started.

One more trip down the hall. Another snack from the cabinet.

Still, nothing.

You’re…. stuck.

Even worse, when the visual hook of your Easter marketing hangs on your creation.

And you’ve got nothing.

If you’ve been there. And you’re tired of the struggle this is for you.

Here’s:

4 Ways for Non-Designers to Create Easter Graphics

Easter Marketing QuickWin highlights:

  1. Image Editing Software
  2. Templates
  3. Library of Designs
  4. Hire A Designer

Focus your attention on your gifting and hire a designer to create Easter graphics.
They will take your project and create something uniquely tailored to your church. Giving you the experience and knowledge of a professional without the expense of another employee.
Expect a project overview where you share your topic, goals and details. The designer will then get back to you with design options. When you’ve settled on a design they will deliver the finished graphics to you.

Need Help With A Design? Let me know

Help Your Church Invite Guests with 3 Easy Resources | Easter QuickWin #9

Help Your Church Invite Guests with 3 Easy Resources | Easter QuickWin #9

Jesus is the hope of the world and the local church is the vehicle of expressing that hope to the world. – Andy Stanley

Each week your congregation has the opportunity to bring hope to their neighborhood, workplace and more.

For many, expressing this hope seldom extends beyond a friendly “hello” or a polite response. Gripped by fear, and afraid of awkward silence, they struggle to start spiritual conversations.

With minimal effort, you can reduce their anxiety.

Empowering them to be your churches advocate in the community.

Here are:

3 Resources to Help your Church Invite Guests This Easter

Your church is having conversations weekly with people you will never meet

Fear often keeps them from inviting a friend to church

Give them resources to diffuse the fear and uncertainty

Printed Invite Cards

  • Easter branding on side 1
  • Service date, time, location on side 2

Social Media Graphics

  • Page on your website for them to download
  • Link FB, Twitter and Instagram graphics

Social Media Posts

  • Same page on your website
  • Don’t leave them guessing, Include suggestions for what to say

Keeping Easter Details Front of Mind for Your Church | Easter QuickWin #10

Keeping Easter Details Front of Mind for Your Church | Easter QuickWin #10

Your church and community live over-scheduled lives.

Spending hours each week racing between work, school, kids activities and church. It’s no wonder the average family attends church less then twice a month.

They, quite literally, don’t have time.

You can’t change their choices, but you can make sure your Easter marketing takes it into account.

It requires a plan for keeping the most important details in front of your church and community.

How to Keep Easter Details Front of Mind for Your Church

Easter Marketing QuickWin highlights:

Sunday announcements aren’t remembered

Keep summarized info in front of people

Print Easter Poster & Flyers

  • 8.5x11 posters around campus
  • 5.5x8.5 flyers throughout the lobby

Easter Print Should Include

  • Easter Branding
  • Date
  • Time
  • Location
  • Child care info
  • Website for more info

 

Easter Signage

  • 3ft x 6ft or 4ft x 8ft banners on the street corner

Easter Signage Should Include

  • Easter Branding (if clear and understandable)
  • Date
  • Time
  • Website for more info

Easter Banner Example template     Easter Banner Example template