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4 Ways for Non-Designers to Create Easter Graphics | Easter QuickWin #3

4 Ways for Non-Designers to Create Easter Graphics | Easter QuickWin #3

Ever stare at a blank screen, wondering where to start?

The to-do list mocking softly, as you struggle to get the project started.

One more trip down the hall. Another snack from the cabinet.

Still, nothing.

You’re…. stuck.

Even worse, when the visual hook of your Easter marketing hangs on your creation.

And you’ve got nothing.

If you’ve been there. And you’re tired of the struggle this is for you.

Here’s:

4 Ways for Non-Designers to Create Easter Graphics

Easter Marketing QuickWin highlights:

  1. Image Editing Software
  2. Templates
  3. Library of Designs
  4. Hire A Designer

Focus your attention on your gifting and hire a designer to create Easter graphics.
They will take your project and create something uniquely tailored to your church. Giving you the experience and knowledge of a professional without the expense of another employee.
Expect a project overview where you share your topic, goals and details. The designer will then get back to you with design options. When you’ve settled on a design they will deliver the finished graphics to you.

Need Help With A Design? Let me know

Getting Your Church to Open Your Easter Emails | Easter QuickWin #5

Getting Your Church to Open Your Easter Emails | Easter QuickWin #5

And…. SEND

You have spent the past hour writing the perfect Easter email for your church.

Full of all the important information you need you share.

It holds everything your congregation needs to plan their Easter weekend.

When to attend. How to serve. Everything….

But then it hits you. What if they don’t open it?

What if it goes to the Gmail equivalent of purgatory? The dreaded Promotional Tab.

All that work… gone.

Statistically, churches and non-profits see email open rates of 25-26%.

Considered high by email standards, it’s not enough. We are sharing the most important message the world has ever heard.

We need people to read it…

Getting our email read begins with the subject line.

Here’s a simple tool to help you…

Get your church to open your Easter emails

Easter Marketing QuickWin highlights:

 

  • A well written email subject line is the first step to increasing email open rates
  • An unopened email doesn’t help anyone
  • Use a headline analyzer to help write email subject lines your church will open

 

Writing The Perfect Easter Email | Easter QuickWin #6

Writing The Perfect Easter Email | Easter QuickWin #6

Does email ever feel like both a blessing and a curse to you?

 

Blessing – It delivers needed information, interesting facts, and news

 

Curse –  The potential for ads, junk mail, and spam

 

Despite the potential pitfalls, recent statistics put email response rates higher than social media.

 

As much as 40 times higher… and it doesn’t’ appear to be slowing.

 

But merely sending email with a compelling subject line isn’t enough.

 

To be effective, your email content must deliver valuable information that warrants a response.

 

Here’s:

How to Write the Perfect Easter Email

Easter Marketing QuickWin Highlights:

Say less in your emails and leave them wanting more

  • Emails that over inform, under perform
  • Provide specific, detailed information in short doses
  • Provide a link for more information

 

The Anatomy of a Perfect Church Email

  • Header Image (branding)
  • Inspire with a Story (3-4 sentences)
  • Inform with Details (bullets or synopsis)
  • Invite to Respond (clearly tell them what action to take)

 

Easter Marketing Guide - Anatomy of a Perfect Church Email

How to Communicate with Your Church Without Being Annoying

How to Communicate with Your Church Without Being Annoying

Your church and community live busy lives, with limited time and attention spans.

It isn’t that they don’t want to care about what the church has planned, they are too busy to know they need to.

So it’s our responsibility to let them know what is important in the life of our church and why.

The challenge of course is doing it in a way that isn’t annoying.

Here are 3 steps to communicating with your church without being annoying

1) Say less

I’m not talking about saying less about the gospel. I’m talking about the volume of information we throw at people each week.

We spend all week thinking about our ministry plans, but our congregation and guest haven’t. Sunday morning is often the only time they hear about what we offer.

When we throw everything at them at once, nothing sticks. A typical listener can only take in so much information before they shut down and stop listening.

Solution:

Be intentional about what we share.

Pick the top 3-4 things in the life of your church and share about them well. This is best done with a calendar so you aren’t caught off guard as events approach.

A good rule is… a ministry opportunity needs to relate to 50% of those in attendance for you to share about it. If it doesn’t, you should find ways to share with just the people who need to hear it.

Example:

Women’s Retreat – relates to 50%+ of Sunday morning attenders = Share

Men’s Woodworking Class – doesn’t relate to 50%+ of Sunday morning attenders = Find other ways to share with interested people

2) Use language they understand

I’ve been going to a local hamburger place for 20+ years, but I recently learned they have a “secret menu.”

It includes creative ways you can customize your meal to meet your tastes.

Why didn’t I know about it?

Because they haven’t printed the information on the menu board. You have to know what to ask for or they will serve it like they always have.

Unfortunately, we treat our church guests much the same. Assuming they have context and understanding about our church that they don’t have.

We announce events in ways insiders understand but guests don’t…

Join us for Bible Study on Wednesday in the MPR.

Guests need to know more.

Solution:

Answer the questions guests would be asking

  • Who is this event for for?
  • What time is it occuring?
  • What is the full name of the location?
  • Where would I find this room on campus?
  • Can my kids come too?

Example:

Life can be confusing! Join our adult Bible study as we talk through practical ways to gain wisdom and understanding. Wednesdays, 7pm, Main Office Lobby. Child-care is available by reservation.

3) Share details with heart

Each week, guests come to church and we fill them in on all the “exciting ways to get involved.”

We do it, because we know the difference it will make in their lives. We understand the power of the Gospel to change a life.

But our listeners don’t understand it. They approach every opportunity, subconsciously or not, with a mental question…

“What’s in it for me?”

Our guests are hungry for the solutions God offers. But unless we show, and tell, them why a ministry or event is important they won’t even consider it.

Solution:

Highlight the benefit of attending and participating.

Go beyond the details, presenting examples of life change in your ministry. Tell stories from previous attenders, congregation members, your community. Share the way God has used the ministry in the past and the difference it can make for those in similar situations.

 


 

These 3 steps come down to one thing that will make the difference between communications that annoy or connect.

Say Less + With Greater Clarity + In Ways That Connect With People

 
Do it consistently and you will see growth in your congregation.
 
Neglect it and you will struggle to connect and retain new people.

Have a Church Communication Question You Would Like Answered?