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Website Visitor Tracking: 3 Ways to Know What’s Working Online

Website Visitor Tracking: 3 Ways to Know What’s Working Online

Ministry websites are a funny thing.

As a ministry leader, you want people to know what you offer. So you make a list of everything you provide and start adding it online. But pretty soon, your website looks more like a Craigslist page then a focused description of how you serve your community.

Believe me, I get it. I’ve been there myself, both from the leader’s perspective and website creator side.

The funny thing is… your website visitors aren’t looking at the majority of your content.

How do I know? Visitor Analytics

The analytics show, the majority of church website visits are from new people who are interested in ministry information.

And, they come looking for the same pieces of information over and over again:

  • Service Times and Style
  • Location
  • Children’s Ministry
  • Youth Group
  • Sermon Archives

So what is the takeaway for your ministry? Start tracking your website visitors

That way you can put your limited time and resources toward the most effective areas of your website.

Here are 3 ways to track your ministries website visitors:

Google Analytics

The “gold standard” of tracking, Google offers this service to help better understand your website visitor. Check the number of website visits, pages viewed, types of content accessed and more. You can even set up goals and reports to automatically run reports and send you details on your set schedule. This service is free of charge from Google.

Inspectlet 2.0

Gain information about what portions of your web pages are being viewed and why. Inspectlet tracks eye movement on the page, mouse movements, click details and more. The recording feature is especially helpful in viewing what a site visitor actually looks at during a visit. A free plan is available with limited sessions and pageviews, or a Micro Plan for $39 a month.

CrazyEgg

Similar to Inspectlet, CrazyEgg gives you in-depth info about the visitor experience. What they have viewed, clicked, interacted with, what websites have referred them and more. You can also view recorded website visits to gain information about the visitor experience. A free trial is available with a Basic Plan for $9 a month.

 


 

How is your ministry tracking website visits? Any other tools you would add to the list?

Let me know in the comments below.

4 Ways for Non-Designers to Create Easter Graphics | Easter QuickWin #3

4 Ways for Non-Designers to Create Easter Graphics | Easter QuickWin #3

Ever stare at a blank screen, wondering where to start?

The to-do list mocking softly, as you struggle to get the project started.

One more trip down the hall. Another snack from the cabinet.

Still, nothing.

You’re…. stuck.

Even worse, when the visual hook of your Easter marketing hangs on your creation.

And you’ve got nothing.

If you’ve been there. And you’re tired of the struggle this is for you.

Here’s:

4 Ways for Non-Designers to Create Easter Graphics

Easter Marketing QuickWin highlights:

  1. Image Editing Software
  2. Templates
  3. Library of Designs
  4. Hire A Designer

Focus your attention on your gifting and hire a designer to create Easter graphics.
They will take your project and create something uniquely tailored to your church. Giving you the experience and knowledge of a professional without the expense of another employee.
Expect a project overview where you share your topic, goals and details. The designer will then get back to you with design options. When you’ve settled on a design they will deliver the finished graphics to you.

Need Help With A Design? Let me know

Making Your Website The Digital Front Door of Your Church | Easter QuickWin #4

Making Your Website The Digital Front Door of Your Church | Easter QuickWin #4

Each week, visitors walk through your doors and experience your church firsthand.

Determining in minutes whether they fit in and feel welcome.

Your website is the digital equal.

A virtual welcome mat, open 24/7 for visitors to learn about your ministry and get connected.

We’ve been talking recently about QuickWins to help focus your Easter Marketing. Simple steps to change Easter at your church this year.

As we transition from theory to practical marketing ideas, I’ve got to ask.

Is your digital door open wide, greeting visitors and making connections?

Here’s a simple first-step you can take.

How to Make Your Website Be Your Digital Front Door

Easter Marketing QuickWin highlights:

  1. You have 8-10 seconds to make an impression.
  2. Visitors want to know
    • Do I Fit In
    • Am I welcome here
    • How do I learn more
  3. Your online Easter content answer them with:
    • Inviting imagery / video
    • Informing Introduction
    • Link to learn more

Examples of churches using this principle on their website:

How to Communicate with Your Church Without Being Annoying

How to Communicate with Your Church Without Being Annoying

Your church and community live busy lives, with limited time and attention spans.

It isn’t that they don’t want to care about what the church has planned, they are too busy to know they need to.

So it’s our responsibility to let them know what is important in the life of our church and why.

The challenge of course is doing it in a way that isn’t annoying.

Here are 3 steps to communicating with your church without being annoying

1) Say less

I’m not talking about saying less about the gospel. I’m talking about the volume of information we throw at people each week.

We spend all week thinking about our ministry plans, but our congregation and guest haven’t. Sunday morning is often the only time they hear about what we offer.

When we throw everything at them at once, nothing sticks. A typical listener can only take in so much information before they shut down and stop listening.

Solution:

Be intentional about what we share.

Pick the top 3-4 things in the life of your church and share about them well. This is best done with a calendar so you aren’t caught off guard as events approach.

A good rule is… a ministry opportunity needs to relate to 50% of those in attendance for you to share about it. If it doesn’t, you should find ways to share with just the people who need to hear it.

Example:

Women’s Retreat – relates to 50%+ of Sunday morning attenders = Share

Men’s Woodworking Class – doesn’t relate to 50%+ of Sunday morning attenders = Find other ways to share with interested people

2) Use language they understand

I’ve been going to a local hamburger place for 20+ years, but I recently learned they have a “secret menu.”

It includes creative ways you can customize your meal to meet your tastes.

Why didn’t I know about it?

Because they haven’t printed the information on the menu board. You have to know what to ask for or they will serve it like they always have.

Unfortunately, we treat our church guests much the same. Assuming they have context and understanding about our church that they don’t have.

We announce events in ways insiders understand but guests don’t…

Join us for Bible Study on Wednesday in the MPR.

Guests need to know more.

Solution:

Answer the questions guests would be asking

  • Who is this event for for?
  • What time is it occuring?
  • What is the full name of the location?
  • Where would I find this room on campus?
  • Can my kids come too?

Example:

Life can be confusing! Join our adult Bible study as we talk through practical ways to gain wisdom and understanding. Wednesdays, 7pm, Main Office Lobby. Child-care is available by reservation.

3) Share details with heart

Each week, guests come to church and we fill them in on all the “exciting ways to get involved.”

We do it, because we know the difference it will make in their lives. We understand the power of the Gospel to change a life.

But our listeners don’t understand it. They approach every opportunity, subconsciously or not, with a mental question…

“What’s in it for me?”

Our guests are hungry for the solutions God offers. But unless we show, and tell, them why a ministry or event is important they won’t even consider it.

Solution:

Highlight the benefit of attending and participating.

Go beyond the details, presenting examples of life change in your ministry. Tell stories from previous attenders, congregation members, your community. Share the way God has used the ministry in the past and the difference it can make for those in similar situations.

 


 

These 3 steps come down to one thing that will make the difference between communications that annoy or connect.

Say Less + With Greater Clarity + In Ways That Connect With People

 
Do it consistently and you will see growth in your congregation.
 
Neglect it and you will struggle to connect and retain new people.

Have a Church Communication Question You Would Like Answered?