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5 Things You MUST Get Right for Facebook Ad Success

5 Things You MUST Get Right for Facebook Ad Success

Scrolling through Facebook can be an adventure.

In the midst of the funny videos, heartfelt posts, and goofy memes, come some of the most random Facebook ads I’ve ever seen.

Inflatable chairs, business class presentation software, message therapy, and more.

Why am I seeing some of these?

The topics aren’t things I’ve ever researched, have any interest in, or would ever purchase. With the power that is Facebook ads this shouldn’t be happening.

These companies are literally throwing their money away.

So it got me thinking about Facebook Ads for ministries and non-profits.

What goes in to an ad that reaches the right people, at the right price, with something they want to see?

5 Things You MUST Get Right for Facebook Ad Success

Highlights from the Facebook Live:

    1) Pick a Task – What action do you want people to take, what is your objective

    • Reach people near your church
    • Send people to your website
    • Increase conversions on your website (perform an action like register for an event, join an email list, etc.)

    2) Pick an Audience – who are you trying to reach

    • Location
    • Age
    • Gender
    • Language
    • Include / Exclude people who match specific details
    • Demographics
    • Interests
    • Behaviors

    3) Pick a Budget – What are you willing to spend (day or total)

    • Per day or per campaign options
    • Costs as little at $1–5 A Day
    • More effective reach for $30–40 Per Campaign

    4) Create an Engaging Ad

    • Text
    • Video / Image
    • Link to follow
    • Call to Action

    5) Track Results

    • Views
    • Length of Engagement on Videos
    • Total Reach
    • Clicks to Link
    • Relevance Score
Celebrate Mom | Social Media and Worship Slides

Celebrate Mom | Social Media and Worship Slides

Curious about the steps necessary to create graphics in Photoshop?

Here’s a sped up overview of Ryan at RAD Ideas using the Artboard feature in Photoshop, along with Smart Objects, to create 7 versions of the same design for all social channels + 2 versions for use in email communications.

(Total Elapsed Design Time: 29:48)

Free Mother’s Day Graphics

Social Media download

~ Facebook (2 versions)
~ Twitter (2 version)
~ Instagram
~ Pinterest
~ Google+
~ Email (2 versions)

Social Media photoshop file

~ layered PSD file
~ included flower photo courtesy of Unsplash, Dahlia by Anne Spratt

Worship Slides download

~ 16×9 (3 slides)
~ 4×3 (3 slides)

Worship Slides photoshop file

~ layered PSD file
~ included flower photo courtesy of Unsplash, Dahlia by Anne Spratt

Flower photo courtesy of Unsplash, Dahlia by Anne Spratt

Watch the full length video at YouTube

4 Ways for Non-Designers to Create Easter Graphics | Easter QuickWin #3

4 Ways for Non-Designers to Create Easter Graphics | Easter QuickWin #3

Ever stare at a blank screen, wondering where to start?

The to-do list mocking softly, as you struggle to get the project started.

One more trip down the hall. Another snack from the cabinet.

Still, nothing.

You’re…. stuck.

Even worse, when the visual hook of your Easter marketing hangs on your creation.

And you’ve got nothing.

If you’ve been there. And you’re tired of the struggle this is for you.

Here’s:

4 Ways for Non-Designers to Create Easter Graphics

Easter Marketing QuickWin highlights:

  1. Image Editing Software
  2. Templates
  3. Library of Designs
  4. Hire A Designer

Focus your attention on your gifting and hire a designer to create Easter graphics.
They will take your project and create something uniquely tailored to your church. Giving you the experience and knowledge of a professional without the expense of another employee.
Expect a project overview where you share your topic, goals and details. The designer will then get back to you with design options. When you’ve settled on a design they will deliver the finished graphics to you.

Need Help With A Design? Let me know

Putting the ‘Social’ Back Into Easter Social Media | Easter QuickWin #7

Putting the ‘Social’ Back Into Easter Social Media | Easter QuickWin #7

As a kid, do you remember questioning your parents rules?

Always wondering about the point of them. Making declarations about how you would “do things differently” when you got older.

Then, when you got a little older, a little wiser, you realized. The rules weren’t so dumb after all.

Growing up our family had a rule…
Dinner time is family time, and you eat at the table.

In typical kid fashion I didn’t get it.

Until I got older, and realized the genius of it.

It had nothing to do with dinner.

It had everything to do with building relationships.

My mom knew relationships took time, and they happened best when they were intentional.

Your churches social media is the same.

Like a family sitting at the kitchen table. It’s an opportunity to be social. To build relationships. To lead with intention.

Today’s Easter Marketing QuickWin is about applying this this principle to your churches social media. Here’s…

 

How to put the ‘social’ back in Your Easter social media

Easter marketing QuickWin highlights:

Your church is coming to social media to:

  • Stay in touch with friends
  • Stay up to date on current events
  • Kill time
  • Find funny content
  • Share opinions
  • Share photos / videos

Craft your Easter posts with:

  • Questions
  • Compelling statements
  • Items of interest
  • Images about planning
  • Teasers about Easter will include

Then intersperse posts with:

  • Easter service times
  • Calls to action that include Easter

How to Reach Your Community Regardless of Budget | Easter QuickWin #8

How to Reach Your Community Regardless of Budget | Easter QuickWin #8

You’ve been in ministry long enough to know… budget dollars drive ministry.

Weighing your ministry steps against the weekly bookkeepers’ balance sheet. Praying somehow God provides, before reality smothers your vision.

With Easter approaching, how will you reach those who need your life-changing message?

A small marketing budget is one of the top challenges churches face at Easter.

It doesn’t need to keep your church from reaching your community.

With Facebook Ads you can…

  • Promote an event for just dollars a day
  • Target the exact people you want to reach
  • Adjust your budget as your promotion runs

Whether you have a $20 marketing budget or $200, Facebook advertising is the best way to steward the money you have.

Facebook Ads are the best use of your Easter advertising dollars

Easter Marketing QuickWin highlights:

Boost Post

  • Create posts like you normal would and watch the organic reach (how many people interact with it)
  • Choose your posts with the highest reach and pay to boost them
  • Add a Response Button
  • Target the audience who sees your boosted post
  • Set a Budget – as little as $1 per day
  • See Estimated Number of People Reached
  • Set a Duration for the Ad
  • Track how many people have seen, interacted with and responded to your post

Facebook Boost Post Overview Video

 

Facebook Ads Manager / Facebook Power Editor

  • Pick a specific task you want to accomplish with your Facebook Ads
    • Reach people near your church
    • Send people to your website
    • Increase conversions on your website (perform an action like register for an event, join an email list, etc.)
  • Target the exact person you want to see your Facebook Ads
  • Pick Where the Ad will be seen
  • Pick a budget
    • Per day or per campaign options
    • Costs as little at $1–5 A Day
    • More effective reach for $30–40 Per Campaign
  • Create a delivery schedule
    • Length of campaign
    • Days of week for campaign
    • Time of day for campaign
  • Pick a the type of tracking you want to you
  • Create your Ad or Pick a Post
  • Start your Ad Campaign
  • Track your Results

Facebook Ads Manager Overview Video