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Communication Strategy

How to Marry the Creative and Logistic Side of Communications

As a creative, it’s easy to get bogged down in the logistics of managing projects.

As necessary as they are, logistics can suck the life out of an otherwise creative afternoon.

I don’t know about you, but following up on emails, gathering details and putting together promotion schedules is NOT why I became a creative.

It was to CREATE.

So how do we balance the necessary creative an logistics side of our communications?

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