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Church Events: How to Become a Learning Ministry

Church Events: How to Become a Learning Ministry

Have you ever planned a church event, but the response was disappointing?

I have.

Early in my ministry life I had several events that delivered tough ministry lessons.

Attendance was low.

Excitement was lacking.

And the event didn’t help people, relationally or spiritually.

It was hard picking up the pieces, but the failures helped to solidify a key principle for me.

You must become a learning organization.

Here’s what I mean.

The best way to improve your ministry events and communications is by documenting what worked and what didn’t.

It will save you from repeating errors of the past, and help you improve with each event you have.

This works best in 2 stages: Planning and Follow-up.

It can be as simple as a Google Doc, or as complex as a multi-page spreadsheet with analytics.

The point is to help you formalize your thoughts before getting buried in the details and delivery.

Here are several things you should consider documenting for your next event:

Planning Your Church Event

several months before the event

  1. What is the main purpose of this event? connection, outreach, evangelism, training, etc.
  2. Who is the target audience? i.e. age, gender, life stage, etc
  3. How does it add value to their life, or leave them better off for participating? Whats in it for them?
  4. What is the compelling reason they should attend? If they had to chose between events, why should they pick this one?
  5. Where does the audience spend time? What communication tools will allow us to reach them?
  6. What would make this event be a win?
  7. What would make us consider this event a lose?

Follow Up for your Church Event

within 2-3 days of the event while details are still fresh

  1. Was the purpose of the event clearly articulated to the audience? What would help clarify this in the future?
  2. What type of questions did the audience ask about the event? How could communications be more clear to avoid similar questions in the future?
  3. Did attendees leave feeling valued and better off for participating? How could we do this better going forward?
  4. What promotions worked best for this event? Why?
  5. What promotion worked least for this event? Why?
  6. Based on the initial purpose, was this event a win or a loss? What practical steps would help improve this in the future?
  7. Are there any additional take-aways that might help going forward?

Start to do this, and you’ll find what I did from these tough ministry lessons…
A learning organization reaches more people.

Is a Postcard or Direct Mail Piece Right for You

Is a Postcard or Direct Mail Piece Right for You

Before Facebook came on the scene, direct mail was the way to connect your church and community.

But as digital communications have grown, there has been a shift in the marketing landscape.

More and more churches are abandoning print, and church communicators are decrying the practice of mailing postcards and flyers.

I have to admit I’ve been hesitant to jump ship. Having worked in a large church where print was king, I’ve seen the power of a well done direct mail campaign.

But is it time to abandon it?

Until the past couple weeks I’ve been leaning that way. And then I had a couple interactions with churches who are sticking with it and seeing success.

The conversations have caused me to look again at what makes a direct mail campaign work, and how to maximize the effectiveness and reduce costs for a church.

Here is this weeks Facebook Live on…

Summer Promotions: Is Direct Mail Right For You?



if direct mail is right for your church? If it is, here are

5 Steps to Effective Church Direct Mail Campaigns

  1. Know your Goals
  2. Know your Audience
  3. Design a mailer that supports those goals
  4. Deliver the mailer at the lowest cost possible
  5. Ask questions and track results


Case Study

Kenny Jahng has a great case study about a church plant using mailers as part of their launch.

Check out his interview here: butler.church interviewing Peter Gowesky, pastor of Hope City Church in Sarasota, Florida.

Increase Attendance for Dollars a Day with Facebook Boost Post

Increase Attendance for Dollars a Day with Facebook Boost Post

Using church postcards, door drops and flyers to promote an event is costly and hard to track.

What if you could…

  • Promote an event for just dollars a day
  • Target the exact people you want to reach
  • Know how effective the promotion is before it’s even finished
  • Adjust your budget as your promotion runs

You can with Facebook posts.

They offer a proven way of knowing what will work, before you even spend a dollar.

Watch the tutorial to see how easy it can be…

Have a Church Communication Question You Would Like Answered?