Your website is the digital front door of your organization. It’s a virtual welcome mat, open 24/7 and allowing people to get an idea of who you are, what you do, and how you serve.
After building more sites than I can count, doing client audits, and paid content reviews, several patterns have emerged.
Good church communication doesn’t just happen, it requires strategy, insight and planning. Having a communication person to oversee it can make the difference between success and failure.
Every generation gather information differently; print, email, social media and web. So how can we deliver information to the right people in a print vs digital world?
Here are some thoughts on navigating the waters.
Your church and community live busy lives, with limited time and attention spans.
It isn’t that they don’t want to care about what the church has planned, they are too busy to know they need to.
So it’s our responsibility to let them know what is important in the life of our church and why.
The challenge of course is doing it in a way that isn’t annoying.
Looking for a list of top church communication resources and thought leaders?
You’ve come to the right spot. Here’s my growing list of people and organizations speaking into the church.
As funny as they can be, typos in church communications can be a real challenge. They distract from the message we are trying to convey and can ruin the context completely.
But proof reading has its limits. We’re human and sometimes typos get missed.
Fortunately, there are a few things you can do to reduce the possibility.
We connect about your mission, marketing challenges, and goals.
We complete a strategy session to assess and simplify your messaging.
Watch your audience engage and giving grow as you share with clarity.