For years, the worship service was the front door of your church. The best way to connect people was to have them attend on a Sunday, hope they liked the experience, and want to know more.
The growth of a tech conscience, research minded population has changed that. The church website is the new digital front door of your church.
We live in an age of storytelling. From books and movies to television and magazines, stories are all around us. Some connect and move us emotionally, while others leave us unmoved.
Think of the emotions you felt during Carl’s life story montage in UP!
Or the sense of excitement and uncertainty as Bilbo leaves the Shire to begin his adventure in The Hobbit.
The best stories all have something in common…
For many churches social media is a struggle.
Will you use it to…
Build relationships?
Inform people of events?
Connect with your community?
For some churches the answers comes naturally while others struggle.
If you’re wrestling with the roll social should play in sharing with your church and community I have some suggestions for you.
If you were leading the typical church 20 years ago and wanted to share something, a single announcement would cover it. And if you were looking for more information, a phone call was your only option.
A lot has changed since then. We’re busier, more distracted, and our church members expect information at their finger tips.
So how can we get people to respond?
About once a year I run a Church Communication Survey. Hoping to learn what communication challenges are affecting the local church.
While the survey confirmed some things for me, what was most interesting was the response I got from the email.
Within moments of hitting send, I had emails in my inbox. Church leaders asking for information about how to develop a strategy and get better traction.
In the past couple months, we’ve been discussing budget friendly ways to share your churches story.
Today I’d like to dive into the topic of print.
For many churches, print has been the sole means of sharing for decades. The trusty bulletin has held a treasure trove of weekly events, Bible studies and church family news.
As time has progressed, the effectiveness of the bulletin has changed. Many church attenders are too busy for the bulletin to be the only source of information. They expect…
We connect about your mission, marketing challenges, and goals.
We complete a strategy session to assess and simplify your messaging.
Watch your audience engage and giving grow as you share with clarity.