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3 Things Every Communication MUST Include | Easter QuickWin #1

3 Things Every Communication MUST Include | Easter QuickWin #1

Imagine the impact on your church and ministry if Easter attendance increased by 20, 25, even 30% this year.

What would it mean for your church? What kind of excitement would it bring?

That kind of response isn’t unheard of, in fact, it’s attainable by most churches.

But, with only weeks left until Easter. Now is the time to be planning for this type of response.

Your plan begins with a look at your Easter marketing.

Why?

Because what your church is sharing, and what your community needs to hear are often very different.

Align the two and your effectiveness and outreach increase dramatically.

It starts by knowing the…

3 Things Every Easter Communication Must Include

Easter Marketing QuickWin highlights:

Inspire before your Inform

 

Every communication must do 3 things:

  1. Inspire – Help connect people beyond information to allow them to see life change. Include something that inspires their heart and connects with them emotionally.
  2. Inform – Get the details right, so people know what to expect.
  3. Invite –  Tell people exactly what action you want them to take. Don’t leave it up to chance.

If you do these three things in every communication you’re going to see increased engagement. People will begin to realize it’s not just an event they’re hosting (information). It’s a life change that’s possible (inspiration). So they need to take this action (invitation)

How To Schedule Your Communications To Increase Attendance | Easter QuickWin #2

How To Schedule Your Communications To Increase Attendance | Easter QuickWin #2

Every week, in churches across America, a recurring conversation echoes through the halls. It goes something like this…

“I wish I had known about it… I would have attended.”

Sound familiar?

It hits you in the gut because, you have talked about it. You put it in the bulletin twice, you announced it last week and you posted it on Facebook a couple days before.

But your church still didn’t know about it. And, if your church didn’t know, your community definitely didn’t.

If, the goal is to have a different Easter celebration this year. One where God glorified, attendance is up and lives are changed…

Then we need to do things differently.

We need to market our Easter services and events with a different focus. Making sure that what we think we are communicating is what our audience is actually hearing.

With potentially the largest attendance of the year here are…

 

Scheduling Your Communications to Maximize Reach

QuickWin Marketing Plan Highlights:

  1. Statistically, seven or more touches are necessary before someone makes a decision about whether they are going to participate in the event that you are offering.
  2. The majority of people live busy lives and are going to see 50-60% of what you’re sharing.
  3. Use a combination of your website, email, social media, text messaging and print to connect people get 7+ touches per person
  4. Make your communications schedule predictable, giving each day its own communication purpose:
    • Monday, Wednesday, Friday send out a social media post
    • Tuesdays send out text messages
    • Thursdays send out an all church email
  5. In today’s resource, you’ll find a color-coded calendar to help you break it down visually.

4 Ways for Non-Designers to Create Easter Graphics | Easter QuickWin #3

4 Ways for Non-Designers to Create Easter Graphics | Easter QuickWin #3

Ever stare at a blank screen, wondering where to start?

The to-do list mocking softly, as you struggle to get the project started.

One more trip down the hall. Another snack from the cabinet.

Still, nothing.

You’re…. stuck.

Even worse, when the visual hook of your Easter marketing hangs on your creation.

And you’ve got nothing.

If you’ve been there. And you’re tired of the struggle this is for you.

Here’s:

4 Ways for Non-Designers to Create Easter Graphics

Easter Marketing QuickWin highlights:

  1. Image Editing Software
  2. Templates
  3. Library of Designs
  4. Hire A Designer

Focus your attention on your gifting and hire a designer to create Easter graphics.
They will take your project and create something uniquely tailored to your church. Giving you the experience and knowledge of a professional without the expense of another employee.
Expect a project overview where you share your topic, goals and details. The designer will then get back to you with design options. When you’ve settled on a design they will deliver the finished graphics to you.

Need Help With A Design? Let me know

Getting Your Church to Open Your Easter Emails | Easter QuickWin #5

Getting Your Church to Open Your Easter Emails | Easter QuickWin #5

And…. SEND

You have spent the past hour writing the perfect Easter email for your church.

Full of all the important information you need you share.

It holds everything your congregation needs to plan their Easter weekend.

When to attend. How to serve. Everything….

But then it hits you. What if they don’t open it?

What if it goes to the Gmail equivalent of purgatory? The dreaded Promotional Tab.

All that work… gone.

Statistically, churches and non-profits see email open rates of 25-26%.

Considered high by email standards, it’s not enough. We are sharing the most important message the world has ever heard.

We need people to read it…

Getting our email read begins with the subject line.

Here’s a simple tool to help you…

Get your church to open your Easter emails

Easter Marketing QuickWin highlights:

 

  • A well written email subject line is the first step to increasing email open rates
  • An unopened email doesn’t help anyone
  • Use a headline analyzer to help write email subject lines your church will open

 

Writing The Perfect Easter Email | Easter QuickWin #6

Writing The Perfect Easter Email | Easter QuickWin #6

Does email ever feel like both a blessing and a curse to you?

 

Blessing – It delivers needed information, interesting facts, and news

 

Curse –  The potential for ads, junk mail, and spam

 

Despite the potential pitfalls, recent statistics put email response rates higher than social media.

 

As much as 40 times higher… and it doesn’t’ appear to be slowing.

 

But merely sending email with a compelling subject line isn’t enough.

 

To be effective, your email content must deliver valuable information that warrants a response.

 

Here’s:

How to Write the Perfect Easter Email

Easter Marketing QuickWin Highlights:

Say less in your emails and leave them wanting more

  • Emails that over inform, under perform
  • Provide specific, detailed information in short doses
  • Provide a link for more information

 

The Anatomy of a Perfect Church Email

  • Header Image (branding)
  • Inspire with a Story (3-4 sentences)
  • Inform with Details (bullets or synopsis)
  • Invite to Respond (clearly tell them what action to take)

 

Easter Marketing Guide - Anatomy of a Perfect Church Email