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3 Things Every Communication MUST Include | Easter QuickWin #1

3 Things Every Communication MUST Include | Easter QuickWin #1

Imagine the impact on your church and ministry if Easter attendance increased by 20, 25, even 30% this year.

What would it mean for your church? What kind of excitement would it bring?

That kind of response isn’t unheard of, in fact, it’s attainable by most churches.

But, with only weeks left until Easter. Now is the time to be planning for this type of response.

Your plan begins with a look at your Easter marketing.

Why?

Because what your church is sharing, and what your community needs to hear are often very different.

Align the two and your effectiveness and outreach increase dramatically.

It starts by knowing the…

3 Things Every Easter Communication Must Include

Easter Marketing QuickWin highlights:

Inspire before your Inform

 

Every communication must do 3 things:

  1. Inspire – Help connect people beyond information to allow them to see life change. Include something that inspires their heart and connects with them emotionally.
  2. Inform – Get the details right, so people know what to expect.
  3. Invite –  Tell people exactly what action you want them to take. Don’t leave it up to chance.

If you do these three things in every communication you’re going to see increased engagement. People will begin to realize it’s not just an event they’re hosting (information). It’s a life change that’s possible (inspiration). So they need to take this action (invitation)

How To Schedule Your Communications To Increase Attendance | Easter QuickWin #2

How To Schedule Your Communications To Increase Attendance | Easter QuickWin #2

Every week, in churches across America, a recurring conversation echoes through the halls. It goes something like this…

“I wish I had known about it… I would have attended.”

Sound familiar?

It hits you in the gut because, you have talked about it. You put it in the bulletin twice, you announced it last week and you posted it on Facebook a couple days before.

But your church still didn’t know about it. And, if your church didn’t know, your community definitely didn’t.

If, the goal is to have a different Easter celebration this year. One where God glorified, attendance is up and lives are changed…

Then we need to do things differently.

We need to market our Easter services and events with a different focus. Making sure that what we think we are communicating is what our audience is actually hearing.

With potentially the largest attendance of the year here are…

 

Scheduling Your Communications to Maximize Reach

QuickWin Marketing Plan Highlights:

  1. Statistically, seven or more touches are necessary before someone makes a decision about whether they are going to participate in the event that you are offering.
  2. The majority of people live busy lives and are going to see 50-60% of what you’re sharing.
  3. Use a combination of your website, email, social media, text messaging and print to connect people get 7+ touches per person
  4. Make your communications schedule predictable, giving each day its own communication purpose:
    • Monday, Wednesday, Friday send out a social media post
    • Tuesdays send out text messages
    • Thursdays send out an all church email
  5. In today’s resource, you’ll find a color-coded calendar to help you break it down visually.

4 Ways for Non Designers to Create Church Graphics

4 Ways for Non Designers to Create Church Graphics

You have a church event to promote, and you’re stuck. The leader wants a graphic for Sunday Slideshow, Facebook image, Sunday program and you’re just trying to get through the day.

You didn’t go to school for design, but the responsibility is on your shoulders. What can you do?

In this week’s #AskRADIdeas Debi asks the question plaguing so many church staff members.

How do I create graphics when I’m not a graphic artist?

Thankfully, there are several options for your church.

Here are…

4 Ways for Non Designers to Create Church Graphics

1) Hire a designer

A graphic designer will be able to take your project and create something uniquely tailored to your church.

You can expect the process to include a project overview where you share your topic, goals and details. The designer will then get back to you with design options. When you’ve settled on a design they will deliver the finished graphics to you.

If you are looking for custom visuals this is a great way to go. You get the experience and knowledge of a designer, without the expense of another employee.

2) Library of designs

Several companies have created “done-for-you” design libraries that your church can use.

Pick a design, download the visuals and start using them immediately. You get the quality of a professionally designed graphic, in the time it takes to download the files.

The cost for download access depends on the company. Look for monthly, yearly or life-time access plans when determining the best fit for your church.

Recommendations:

www.open-edit-print.com

www.sharefaith.com

www.ministrypass.com

3) Templates

Using templates will take away the frustration of staring at a blank screen and creating a design from scratch. They give you the flexibility of customizing your promotion, while speeding up the design process.

The process is simple:

  • Download a Word, Publisher, InDesign or Photoshop template
  • Add your unique information into the editable regions
  • Save the file
  • Start your promotions

Recommendations:

www.open-edit-print.com

www.stocklayouts.com

www.creationswap.com

4) Image Editing Software

A number of online tools are available to help you create designs without needing Photoshop. You can pick a design size, add your elements (text, images, etc.) and save the file for use.

The trade off is your time. You should expect to spend time learning the tools and then creating the graphics themselves. If you need different versions of a design (Sunday Slideshow, Facebook image, Bulletin announcement) you will need to recreate it in each format.

Recommendations:

www.sumopaint.com

www.pixlr.com

www.canva.com

www.123rf.com

How is your church creating visuals? What other options would you suggest? Let me know in the notes below.