Good church communication doesn’t just happen, it requires strategy, insight and planning. Having a communication person to oversee it can make the difference between success and failure.
Changing technology makes it easier then ever to create targeted church advertising in your community. Using Facebook or Google Ads you can reach people who are open to the Gospel for dollars a day.
Every generation gather information differently; print, email, social media and web. So how can we deliver information to the right people in a print vs digital world?
Here are some thoughts on navigating the waters.
Using church postcards, door drops and flyers to promote an event is costly and hard to track.
What if you could…
• Promote an event for just dollars a day
• Target the exact people you want to reach
• Know how effective the promotion is before it’s even finished
• Adjust your budget as your promotion runs
You can with Facebook posts…
Your church and community live busy lives, with limited time and attention spans.
It isn’t that they don’t want to care about what the church has planned, they are too busy to know they need to.
So it’s our responsibility to let them know what is important in the life of our church and why.
The challenge of course is doing it in a way that isn’t annoying.
Looking for a list of top church communication resources and thought leaders?
You’ve come to the right spot. Here’s my growing list of people and organizations speaking into the church.
We connect about your mission, marketing challenges, and goals.
We complete a strategy session to assess and simplify your messaging.
Watch your audience engage and giving grow as you share with clarity.