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Communication Strategy

3 Communication Mistakes Most Churches Make

3 Communication Mistakes Most Churches Make

Have you ever gotten off the phone, thinking one thing about the conversation, only to realize later that the person you were speaking with understood the conversation differently?

You have both been talking about the same thing, but what was communicated was very different.

Unfortunately, church communications can be this way too.

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3 Ways Video Can Help Attract And Retain Guests

3 Ways Video Can Help Attract And Retain Guests

Video Facilitates Connection

One pastor I was consulting told me about a man who came up to him after the service. This man excitedly announced, “I really feel like I know you.” The pastor replied, “Really, how long have you been attending.” To which the man answered, “Oh, this is my first time, but I have seen all your videos on your website and now I feel like I am at home.”

A video ministry is more than just some funny videos we show before the sermon or some reminders about the church picnic. Video is a powerful tool to connect people to the heart, culture, and mission of your church.

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Church Websites: Your Digital Front Door

Church Websites: Your Digital Front Door

For years, the worship service was the front door of your church. The best way to connect people was to have them attend on a Sunday, hope they liked the experience, and want to know more.

The growth of a tech conscience, research minded population has changed that. The church website is the new digital front door of your church.

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What Story Are Your Promotions Telling

What Story Are Your Promotions Telling

We live in an age of storytelling. From books and movies to television and magazines, stories are all around us. Some connect and move us emotionally, while others leave us unmoved.

Think of the emotions you felt during Carl’s life story montage in UP!

Or the sense of excitement and uncertainty as Bilbo leaves the Shire to begin his adventure in The Hobbit.

The best stories all have something in common…

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