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How budget website and email solutions are costing your nonprofit more

How budget website and email solutions are costing your nonprofit more

I recently had a call with a nonprofit leader who had a challenge with their website and email. Things had stopped working and they were in need of a quick fix to get back online again.

The problem was, that they didn’t know what broke the system. And the guy who built it wasn’t available.

As I dove in to help, the issue became apparent. The website and email system were pieced together like a college student’s first car… with duck tape, baling wire, and bubble gum holding it together.

It included a combination of free and budget email and website solutions. Each with its own set of documented issues and problems. So when something stopped working… there was no telling where the root issue was.

With the right solution and setup, his website and email would have been back online in 15-20 minutes with little to no bill. Instead, at the 90-minute mark, we were still chasing bugs with no solution in sight.

As we tried to make sense of the mess, I was reminded of a truth I learned in my early years of nonprofit work…

Budget Solutions Cost More to Implement.


Before you throw rocks and mumble under your breath at me… I understand the tension.

Money is tight and every penny of your nonprofit marketing budget counts.

As a result, price is the deciding factor in the solutions you pick for your website, email, communications, and more.

But… these solutions are cheap for a reason.

They require more time, effort, troubleshooting, and management than moderately priced solutions. So they “cost” less upfront, but not in the end.

Look at it this way.

Solution 1 costs $100, takes 20 hours to set up, requires 3 hours a week to maintain, and will last 3 years.

Solution 2 costs $1000, takes 3 hours to set up, requires 1 hour a week to maintain, and will last 5 years.

Which solution do most nonprofits choose?

Solution 1.

Which solution will cost the nonprofit more?

Solution 1.

I get it… You need your email and website to be easy to use, last a long time, and convert people to donors. But the cost of keeping a budget solution running quickly outpaces the initial cost savings. Include the additional life expectancy of quality solutions, and the savings are even greater.

The crazy part is that…

Almost every tech-related call I receive comes down to a Solution 1 issue.

A panicked nonprofit leader is looking to “fix” a problem with their email system or website. They need a way to get the system back online so a fundraising campaign can be sent or a donation page can go live. They’re out of time and need a way to keep the system limping along, despite the challenges.

And then they get an invoice for the “fix” and suddenly recognize the challenge.

A Solution 2 option made more sense and would have helped them:

  • save tons of time
  • focus staff attention on what is communicated, instead of fighting technology
  • serve more people in need
  • cost the organization less money in the process

Instead, they have spent as much, or more, and are still stuck with a Solution 1 setup.

My best advice to you as a nonprofit leader is to…

Stop making price the #1 deciding factor in the email and website solutions you consider.

Look at the life expectancy, expected upkeep, and setup process.

If you’re unsure of which solution is best for your nonprofit then ask a coach or consultant in the space.

Get unbiased input into the best options for your unique set of challenges, and then act on it.

I promise you, even if you have to pay a consultant for an hour of their time, it will be some of the best investments you can make into your nonprofit and save you in the long run.


Have a communication challenge on your website, email, or social media accounts and need input?

Get the help you need with a Communication Quick-Fix Session: https://rad-ideas.com/services/


Quick-Fix Communication Session

30-Minutes – $297 $197

Have a communication challenge on your website, email, or social media accounts?

Sometimes, all it takes is a quick fix and you’re on your way. So, don’t waste time trying to find DIY solutions online.

Get the help you need with a 1:1 quick fix session. In 30-minutes we’ll address your communication challenge and guide you to a solution.

Connecting with your church for life change

Connecting with your church for life change

You deliver life-changing ministries each week, yet your church and community are not connecting.

They are slow to respond and hesitant to commit, leaving your frustrated. Wondering how to connect with people so they can see the life-change you offer.

It doesn’t have to be this way.

You need something proven, that will ignite the growth you long for in your church.

I work with church leaders just like you, to cut through the distractions with visual communications that are…

  • top-quality
  • grab attention
  • compel a response

Let’s end the guessing game of what will work, and free you to focus on leading once again.

I’d like to get you on the phone for 15 minutes to talk about your church. What you’ve tried, what is working and what hasn’t. Then offer proven solutions to your church communication challenges.

Here’s a link to my calendar, pick a time that works best for your schedule.

Church Communications Don’t Have to Be Difficult

Church Communications Don’t Have to Be Difficult

Do you remember your first car? The pride you felt in making payments because it belonged to you.

It didn’t matter that it wasn’t perfect. Just that it was yours.

My first car was a red Toyota pickup. I bought it with 13,000 miles on it and drove it until the engine died.

It got me where I needed to go and was what I could afford.

It was a great truck… Until the day the speedometer went crazy.

One day I’m cruising down the road without a care and the next my speedometer is freaking out. The needle would jump back and forth from 25 – 45 miles per hour, when I wasn’t changing speed.

It was frustrating!

I had no idea how fast I was going. Or, how much it would cost to fix.

Something that had run on its own for so long needed attention.

I’ve found church communications to be similar.

They cruise along without any issues and then… BAM. One day things don’t work right.

What worked last time didn’t work this time.

People miss information and ask lots of questions.

Event attendance is low.

Frustration is high.

Something is broken and we aren’t sure what is is or where to start…

Thankfully, fixing my truck ended up being a simple project.

With a little direction and the right bottle of goo I had a working speedometer again.

The solution was within reach, I just needed to know where to start.

Getting your church communications on track doesn’t have to be difficult. It can be as simple as getting a little coaching help to apply the right solution .

Providing solutions to church communication challenges is why I started RAD-Ideas.

If you’re experiencing challenges and want church proven solutions to stand out, increase influence and grow your ministry I can help.

I offer communications coaching where we…

[+] Assess where your church is currently

[+] Pick goals for where you want to be

[+] Implement a proven plan to get there

[+] Review and tweak the plan as needed

Don’t make the mistake of waiting until it is too late to find a solution. You need a solution in place that will increase your impact and help you be more effective.


Contact me today for information.