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Website Visitor Tracking: 3 Ways to Know What’s Working Online

Website Visitor Tracking: 3 Ways to Know What’s Working Online

Ministry websites are a funny thing.

As a ministry leader, you want people to know what you offer. So you make a list of everything you provide and start adding it online. But pretty soon, your website looks more like a Craigslist page then a focused description of how you serve your community.

Believe me, I get it. I’ve been there myself, both from the leader’s perspective and website creator side.

The funny thing is… your website visitors aren’t looking at the majority of your content.

How do I know? Visitor Analytics

The analytics show, the majority of church website visits are from new people who are interested in ministry information.

And, they come looking for the same pieces of information over and over again:

  • Service Times and Style
  • Location
  • Children’s Ministry
  • Youth Group
  • Sermon Archives

So what is the takeaway for your ministry? Start tracking your website visitors

That way you can put your limited time and resources toward the most effective areas of your website.

Here are 3 ways to track your ministries website visitors:

Google Analytics

The “gold standard” of tracking, Google offers this service to help better understand your website visitor. Check the number of website visits, pages viewed, types of content accessed and more. You can even set up goals and reports to automatically run reports and send you details on your set schedule. This service is free of charge from Google.

Inspectlet 2.0

Gain information about what portions of your web pages are being viewed and why. Inspectlet tracks eye movement on the page, mouse movements, click details and more. The recording feature is especially helpful in viewing what a site visitor actually looks at during a visit. A free plan is available with limited sessions and pageviews, or a Micro Plan for $39 a month.

CrazyEgg

Similar to Inspectlet, CrazyEgg gives you in-depth info about the visitor experience. What they have viewed, clicked, interacted with, what websites have referred them and more. You can also view recorded website visits to gain information about the visitor experience. A free trial is available with a Basic Plan for $9 a month.

 


 

How is your ministry tracking website visits? Any other tools you would add to the list?

Let me know in the comments below.

Making Your Website The Digital Front Door of Your Church | Easter QuickWin #4

Making Your Website The Digital Front Door of Your Church | Easter QuickWin #4

Each week, visitors walk through your doors and experience your church firsthand.

Determining in minutes whether they fit in and feel welcome.

Your website is the digital equal.

A virtual welcome mat, open 24/7 for visitors to learn about your ministry and get connected.

We’ve been talking recently about QuickWins to help focus your Easter Marketing. Simple steps to change Easter at your church this year.

As we transition from theory to practical marketing ideas, I’ve got to ask.

Is your digital door open wide, greeting visitors and making connections?

Here’s a simple first-step you can take.

How to Make Your Website Be Your Digital Front Door

Easter Marketing QuickWin highlights:

  1. You have 8-10 seconds to make an impression.
  2. Visitors want to know
    • Do I Fit In
    • Am I welcome here
    • How do I learn more
  3. Your online Easter content answer them with:
    • Inviting imagery / video
    • Informing Introduction
    • Link to learn more

Examples of churches using this principle on their website:

Church Websites: Your Digital Front Door

Church Websites: Your Digital Front Door

For years, the worship service was the front door of your church. The best way to connect people was to have them attend on a Sunday, hope they liked the experience, and want to know more.

The growth of a tech conscience, research minded population has changed that. The church website is the new digital front door of your church.

With 85% of people visiting online before they attend in person, you have an average of 7 seconds to make an impression. Visitors are looking for clear, concise and organized information. They expect service times, location, worship style, children’s programs, information about the pastor,  church size, and more, to be readily accessible.

So how can we create and maintain a website that embodies the personality of our church?

1) Plan Before You Act

The tendency with a church website is to treat it like an online version of your bulletin…

Post as much information as possible and let the reader sort it out.

Unfortunately, it doesn’t work that way.

Before you ever design a page you need to answer:

  • What is your goal online? (awareness, community connection, church engagement, information, etc.)
  • Who is your audience? (visitors, attenders, leaders)
  • What will you share? (times, locations, ministry information, etc)
  • What do you want to include? (social media, sermon audio, sermon video, event registration, online giving, etc.)

2) Prioritize

Time and budget are the biggest challenges you will face as you build your website. Once you know what you want to include prioritize them. If you can’t afford to include something in your website immediately don’t give up on it. Consider making it part of a second phase or future budget year.

3) Be Realistic

Don’t underestimate the time required for upkeep and maintenance of your website. It requires technical knowledge to manage the site, forethought to work ahead and people skills to track down information from ministry leaders.

You spend hours each week planning for Sunday and training volunteers to serve. You wouldn’t dream of putting if off until the last minute or ignoring it for weeks. Your website requires the same type of intentional planning and focus.

You need to know:

  • Who is responsible for managing the website?
  • Do they have the time to do this well?
  • Do they have the ability to do this well?

4) Pick A Website Solution

The options abound for website creation, management and upkeep. Based on your plan, priorities and budget you can pick a solution to match.

Custom Design

endlessly customizable based on your needs and ministry desires, mobile integration available

  • price depends what technology you desire to incorporate

Pre Packaged Design

customizable church templates with user support

WordPress

theme based template design, high customizable, mobile friendly options, functionality added in pieces based on your needs, a technically minded staff member or volunteer can design and maintain it for you

  • low cost to set up and manage

 

As you plan your new website or contemplate updating your existing one remember… this is your new front door. It is the way you will be viewed and remembered by a large percentage of your community.

Make certain it represents your church and the gospel in a way worth remembering.