Only 5 Sundays ’til Christmas. Is your church ready?
If you’re like most of the churches I’ve worked with, by this point, you’re well on the way to planning your event.
You know what you want to do. You’ve just got to get it done.
Assuming you’re well on the way to planning. What are you doing to make sure your community attends? Do you have a Christmas promotion plan?
While the question may seem ridiculous.
It is Christmas after all, and families go to church around the holidays. Right?
It’s one you need to consider.
There are some simple things you can do to increase attendance and connect your community…. but it takes planning.
Since time is in short supply, I’ve created a Christmas promotion plan for you.
It’s based on my 12 years in church communications and will get your message…
- Heard multiple times
- Seen in various forms
- Delivered in time for people to plan to attend
Here is your 5 part Christmas promotion plan
1) Verbal – Start 5 weeks before
Statistically, people need to hear about something 3-7 times before they respond. With the typical church goer only attending 2-3 times a month we need to maximize the number of times we announce opportunities.
Don’t just share the when, where, how of your event. Take time to let people know how participating will affect their lives. If they come, how will they be impacted?
Your goal here is to not only inform them, but to inspire them. If they see the importance, they become an advocate for you and will be more likely to invite someone else.
2) Print – Start 4 weeks before
There is a fine line with print. Too early and people forget about it. Too late and they’ve already made plans.
Start talking about Christmas in your bulletin 4-5 weeks before your event. Letting people know details and filling in information.
Make it easy for your church to invite friends by providing flyers or invite cards 3-4 weeks before your event. This gives them time to make connections and saves them the embarrassment of forgetting details.
At the same time, send a postcard to your church family. Reiterate the details and let them know about the invitations for their friends. This reminds those who’ve been at church and informs those who’ve missed recently.
Your goal is to deliver information but also to hint at what to expect. Set the tone for them so they know what they’re getting in to. If it’s a serious event than speak more seriously, if a lighthearted opportunity than be fun.
3) Web – Start 4 weeks before
Your website is the digital front door of your church. Most visitors will visit you online before they ever walk in your building.
Make the most of it by sharing about your event and what they can expect when they arrive. Use the space as an opportunity to break down mental barriers that people might have about attending a church event.
4) Email – Start 2-3 weeks before
Depending on the day of your event, plan to send several emails over the course of 2-3 weeks. This is a great place to repurpose what you’ve used in print already so you don’t have to start from scratch.
The key is to remember that people live busy lives. You want to deliver the important details, set a tone for what to expect and let them know why attending is important. Encourage them to bring a friend and leave them wanting more. Better to deliver several emails, people want to read, then a long winded one just because you had the room.
5) Social Media – Start 2-3 weeks before
Use your social media as a way to spread the excitement of what is coming. Minimize posts about the when, where, how of your event. Instead, build excitment with posts about last minute planning, rehearsals, volunteers and what to expect. This is your opportunity to make your Christmas event personal and relational. Link to event details for those who want to know more and encourage followers to share your content.
Following this promotion plan will help ensure event success.
For some, I know this list is enough. I also know, some people would rather have a check list to follow or an actual calendar. So, I’ve created an automated one for you. It takes all these items into account and even includes suggested delivery dates for your planning.
You can download the Excel sheet here…
Watch this 37 second video to see how easy it is to use.
I’d love to know how this resource has helped. Let me know in the comments below.