You have spent the past hour writing the perfect Easter email for your church.
Full of all the important information you need you share.
It holds everything your congregation needs to plan their Easter weekend.
When to attend. How to serve. Everything….
But then it hits you. What if they don’t open it?
What if it goes to the Gmail equivalent of purgatory? The dreaded Promotional Tab.
All that work… gone.
Statistically, churches and non-profits see email open rates of 25-26%.
Considered high by email standards, it’s not enough. We are sharing the most important message the world has ever heard.
We need people to read it…
Getting our email read begins with the subject line.
Here’s a simple tool to help you…
Get your church to open your Easter emails
Easter Marketing QuickWin highlights:
- A well written email subject line is the first step to increasing email open rates
- An unopened email doesn’t help anyone
- Use a headline analyzer to help write email subject lines your church will open