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3 Things Every Communication MUST Include | Easter QuickWin #1

3 Things Every Communication MUST Include | Easter QuickWin #1

Imagine the impact on your church and ministry if Easter attendance increased by 20, 25, even 30% this year.

What would it mean for your church? What kind of excitement would it bring?

That kind of response isn’t unheard of, in fact, it’s attainable by most churches.

But, with only weeks left until Easter. Now is the time to be planning for this type of response.

Your plan begins with a look at your Easter marketing.

Why?

Because what your church is sharing, and what your community needs to hear are often very different.

Align the two and your effectiveness and outreach increase dramatically.

It starts by knowing the…

3 Things Every Easter Communication Must Include

Easter Marketing QuickWin highlights:

Inspire before your Inform

 

Every communication must do 3 things:

  1. Inspire – Help connect people beyond information to allow them to see life change. Include something that inspires their heart and connects with them emotionally.
  2. Inform – Get the details right, so people know what to expect.
  3. Invite –  Tell people exactly what action you want them to take. Don’t leave it up to chance.

If you do these three things in every communication you’re going to see increased engagement. People will begin to realize it’s not just an event they’re hosting (information). It’s a life change that’s possible (inspiration). So they need to take this action (invitation)

How To Schedule Your Communications To Increase Attendance | Easter QuickWin #2

How To Schedule Your Communications To Increase Attendance | Easter QuickWin #2

Every week, in churches across America, a recurring conversation echoes through the halls. It goes something like this…

“I wish I had known about it… I would have attended.”

Sound familiar?

It hits you in the gut because, you have talked about it. You put it in the bulletin twice, you announced it last week and you posted it on Facebook a couple days before.

But your church still didn’t know about it. And, if your church didn’t know, your community definitely didn’t.

If, the goal is to have a different Easter celebration this year. One where God glorified, attendance is up and lives are changed…

Then we need to do things differently.

We need to market our Easter services and events with a different focus. Making sure that what we think we are communicating is what our audience is actually hearing.

With potentially the largest attendance of the year here are…

 

Scheduling Your Communications to Maximize Reach

QuickWin Marketing Plan Highlights:

  1. Statistically, seven or more touches are necessary before someone makes a decision about whether they are going to participate in the event that you are offering.
  2. The majority of people live busy lives and are going to see 50-60% of what you’re sharing.
  3. Use a combination of your website, email, social media, text messaging and print to connect people get 7+ touches per person
  4. Make your communications schedule predictable, giving each day its own communication purpose:
    • Monday, Wednesday, Friday send out a social media post
    • Tuesdays send out text messages
    • Thursdays send out an all church email
  5. In today’s resource, you’ll find a color-coded calendar to help you break it down visually.