Before Facebook came on the scene, direct mail was the way to connect your church and community.
But as digital communications have grown, there has been a shift in the marketing landscape.
More and more churches are abandoning print, and church communicators are decrying the practice of mailing postcards and flyers.
I have to admit I’ve been hesitant to jump ship. Having worked in a large church where print was king, I’ve seen the power of a well done direct mail campaign.
But is it time to abandon it?
Until the past couple weeks I’ve been leaning that way. And then I had a couple interactions with churches who are sticking with it and seeing success.
The conversations have caused me to look again at what makes a direct mail campaign work, and how to maximize the effectiveness and reduce costs for a church.
Here is this weeks Facebook Live on…
Summer Promotions: Is Direct Mail Right For You?
if direct mail is right for your church? If it is, here are
5 Steps to Effective Church Direct Mail Campaigns
- Know your Goals
- Know your Audience
- Design a mailer that supports those goals
- Deliver the mailer at the lowest cost possible
- Ask questions and track results
Kenny Jahng has a great case study about a church plant using mailers as part of their launch.
Check out his interview here: butler.church interviewing Peter Gowesky, pastor of Hope City Church in Sarasota, Florida.