facebook pixel
559 325 4122 info@rad-ideas.com
Is a Postcard or Direct Mail Piece Right for You

Is a Postcard or Direct Mail Piece Right for You

Before Facebook came on the scene, direct mail was the way to connect your church and community.

But as digital communications have grown, there has been a shift in the marketing landscape.

More and more churches are abandoning print, and church communicators are decrying the practice of mailing postcards and flyers.

I have to admit I’ve been hesitant to jump ship. Having worked in a large church where print was king, I’ve seen the power of a well done direct mail campaign.

But is it time to abandon it?

Until the past couple weeks I’ve been leaning that way. And then I had a couple interactions with churches who are sticking with it and seeing success.

The conversations have caused me to look again at what makes a direct mail campaign work, and how to maximize the effectiveness and reduce costs for a church.

Here is this weeks Facebook Live on…

Summer Promotions: Is Direct Mail Right For You?

 

 

if direct mail is right for your church? If it is, here are

5 Steps to Effective Church Direct Mail Campaigns

  1. Know your Goals
  2. Know your Audience
  3. Design a mailer that supports those goals
  4. Deliver the mailer at the lowest cost possible
  5. Ask questions and track results

 

Case Study

Kenny Jahng has a great case study about a church plant using mailers as part of their launch.

Check out his interview here: butler.church interviewing Peter Gowesky, pastor of Hope City Church in Sarasota, Florida.