The art for This is the Day started out as a simple text build that felt like something was missing. My daughter came home with a finger painting project that week and I was struck by the simplicity of her art. At a creative loss for how to keep the design super simple and set appealing I decided to scan the pages of her finger painting and see if I could use it somehow to set a tone in the project.
What emerged was a secondary theme phrase for the piece. This is the Day, His Day.