Imagine the impact on your church and ministry if Easter attendance increased by 20, 25, even 30% this year.
What would it mean for your church? What kind of excitement would it bring?
That kind of response isn’t unheard of, in fact, it’s attainable by most churches.
But, with only weeks left until Easter. Now is the time to be planning for this type of response.
Your plan begins with a look at your Easter marketing.
Why?
Because what your church is sharing, and what your community needs to hear are often very different.
Align the two and your effectiveness and outreach increase dramatically.
It starts by knowing the…
3 Things Every Easter Communication Must Include
Easter Marketing QuickWin highlights:
Inspire before your Inform
Every communication must do 3 things:
- Inspire – Help connect people beyond information to allow them to see life change. Include something that inspires their heart and connects with them emotionally.
- Inform – Get the details right, so people know what to expect.
- Invite – Tell people exactly what action you want them to take. Don’t leave it up to chance.
If you do these three things in every communication you’re going to see increased engagement. People will begin to realize it’s not just an event they’re hosting (information). It’s a life change that’s possible (inspiration). So they need to take this action (invitation)
